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Conversing with the Customer: Beware of using too many nouns

Marketing

Conversing with the Customer: Beware of using too many nouns

Not long ago, I wanted to upgrade my phone. To begin my research, I went to a webpage that I’d visited many times before. Right in the center of the white, nearly empty page was one word — APPLE. Ten minutes later, I joined 90 million other satisfied customers as the proud owner of an iPhone.

As a marketer, Apple’s minimalistic marketing may be appealing to you, and you might even be tempted to try a similar approach. But here’s the catch. You are not Steve Jobs, and your company is not the largest tech provider in the world. Apple has earned the right to use a single noun on its landing page. You and I have not. In fact, very few brands can get away with simply using a noun or two as their value proposition because a webpage must provide very good reasons for the customer to continue to stay and engage, rather than click away.  And that requires a complete thought.

In today’s Quick Win Clinic, Flint McGlaughlin, Managing Director and CEO of MECLABS, compares the value propositions of three different webpages —  AppViewX, [1] Core Hospitality Furniture [2]Video Brewery [3] — and shares tips on how to more effectively communicate your brand.

His first caution — beware of using too many nouns.

[4]

References

  1. ^ AppViewX, (www.appviewx.com)
  2. ^ Core Hospitality Furniture (www.corehospitalityfurniture.com.au)
  3. ^ Video Brewery (www.videobrewery.com)
  4. ^ (marketingexperiments.com)
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