In this episode, we cover the phenomenal growth of ‘marketing technology’ and discuss how CMOs can build processes in their teams to allow them to experiment and innovate, whilst still maintaining business as usual.
Technology powers modern digital marketing, but the pace, scale and volume can sometimes leave even the most experienced marketers feeling overwhelmed. In the latest episode of The ClickZ Podcast , Tim Flagg talks to Scott Brinker—co-founder and former CTO of ion interactive, VP of Platform Ecosystem at HubSpot and the man behind the ‘Chiefmartec’ blog—about testing and experimenting while still “keeping the lights on.”
Being a modern marketer isn’t just about being a technical marketer; it’s also about having the right mindset, being humble and curious, and with the constant desire to experiment.
Leadership is critically important for any company undergoing transformation and in this episode, you will hear how the role of the CMO acts as a catalyst for that change. CMOs need to be able to make the case for change, backed up by data, and articulate a customer-centric vision.
Scott’s advice is to make sure marketers build the right processes into their businesses, allowing them to truly understand what’s important to customers and to create solutions that really add value. They must focus on needs first and technology second.
AI promises to transform the future, but one thing it’s doing today is letting brands deliver superior customer experiences. Looking beyond the tech giants, here are five consumer brands utilizing AI in innovative and interesting ways.
Lead nurturing is important both for marketing and sales teams, but it can also be time-consuming. Here are five tools to automate lead nurturing and increase conversions.