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How to Think About Email Capture Forms Like a Customer

Marketing

How to Think About Email Capture Forms Like a Customer

What keeps customers from filling out one of your email capture forms? Is it because they don’t believe you will deliver what you say? Is it because it’s too long? Too short?

In this clip from an in-person training session [1] at 2016’s NIO Summit hosted by NextAfter at MECLABS [2], Austin McCraw talks about the two essential factors that we can influence to produce more leads through our capture forms.

Source MECLABS Training [3]

[4]

References

  1. ^ in-person training session (meclabs.com)
  2. ^ 2016’s NIO Summit hosted by NextAfter at MECLABS (www.niosummit.com)
  3. ^ MECLABS Training (meclabs.com)
  4. ^ (marketingexperiments.com)
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