Connect with us

Become An Affiliate Marketer

The Only Factor: The key to high-performing webpages

Marketing

The Only Factor: The key to high-performing webpages

When potential customers click on a webpage, they ask themselves — either consciously or unconsciously — three important questions: Where am I? What can I do here? and Why should I be here? If you don’t answer all three within the first four to six inches of the page, you are losing customers — and you are losing revenue.

In this Quick Win Clinic episode, Flint McGlaughlin optimizes a webpage submitted by Issues Ink, a content marketing agency for agricultural companies [1]. The page does a good job of answering two of the questions, but it fails to answer the most critical one — why should I be here? In other words, why should I consider you over anyone else? This is called the “Only” Factor.

Watch the video to learn how to avoid this pitfall and get the highest response rate.

[2]

References

  1. ^ Issues Ink, a content marketing agency for agricultural companies (issuesink.com)
  2. ^ (marketingexperiments.com)
Continue Reading
You may also like...
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

More in Marketing

To Top