In our work with Research Partners, we often get asked about new product launches. Eric Ries talks about product launches in his book The Lean Startup. In that book, he introduces a concept called the minimum viable product.
…the minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort…
In this video, MECLABS Managing Director and CEO, Flint McGlaughlin, talks about Reis’ idea and provides a simple, two-question framework for determining what your own minimum viable product should be.
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Download the free 30 Minute Marketer: Value Proposition  – Learn how to identify and communicate your value proposition
- ^ According to Ries: (www.startuplessonslearned.com)
- ^ Download the free 30 Minute Marketer: Value Proposition (marketingsherpa.com)
- ^ Learn more about product development in the Communicating Value & Web Conversion graduate certificate program from the University of Florida and MECLABS Institute (meclabs.com)
- ^ Does Your Product Launch Call for a New Brand? 4 Tactics to Protect Your Reputation (www.marketingsherpa.com)
- ^ How an Exhibit Manufacturer’s Product Launch Exceeded Aggressive Sales Forecasts by 38% (www.marketingsherpa.com)
- ^ The MECLABS Conversion Heuristic Applied: How a single-product ecommerce site can optimize its sales with a tested methodology (www.marketingexperiments.com)
- ^ Best Practices Are Often Just Pooled Ignorance: How to avoid this mistake by mapping your customer’s thought sequence (www.marketingexperiments.com)
- ^ Paul Cheney (marketingexperiments.com)