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Best Practices Are Often Just Pooled Ignorance: How to avoid this mistake by mapping your customer’s thought sequence

Marketing

Best Practices Are Often Just Pooled Ignorance: How to avoid this mistake by mapping your customer’s thought sequence

How do we know that our sites are performing at their maximum ability for our given objectives?

• Is it because we used A/B testing to get a set of iterative performance bumps?
• Is it because we used a focus group to tell us how we can improve?
• Is it because we used a supposedly high performance template we saw someone else using?

None of these are truly great indicators of maximum performance, but that last one is particularly problematic.

As MECLABS Institute’s (MarketingExperiments parent company) Managing Director, Flint McGlaughlin has said in the past, and continues to reiterate, that “best practices on the internet are often just pooled ignorance.”

So how can we truly overcome that nagging feeling that our pages are underperforming? The answer is by taking the time to map your customer’s thought sequence and build a digital experience around that map.

Only then can we be sure that we’ve made every effort to ensure a page is performing at its maximum potential.

In this week’s Quick Win Clinic, Flint talks about seeing through the best practices and into the customer’s thought sequence on a page submitted by Paul from Rosetta Stone.

You might also like:
The only graduate education program focused specifically on how to help marketers increase conversion
The MECLABS Conversion Analysis Tool – Excel tool to diagnose the problems in your funnel and determine where to test
Conversion Rate Optimization: Building to the Ultimate Yes
Landing Page Optimization: Simple, short form increases leads 40% [1][2][3][4]

Paul Cheney

About Paul Cheney

Paul Cheney, Senior Partnership Content Manager, MECLABS Institute Paul helps turn raw research into easy-to-understand content for MarketingExperiments readers. He earned his B.A. in English literature from Covenant College. Before joining the MarketingExperiments team, Paul wrote grant proposals and fundraising letters for a mid-size nonprofit in New Jersey. He has also worked as a freelance Internet marketing consultant and copywriter for small businesses. In his spare time, Paul enjoys reading, writing poems and dating his wife, Callie.

Categories: Landing Page Optimization [9] Tags: , , , , , , [10][11][12][13][14][15][16]

References

  1. ^ The only graduate education program focused specifically on how to help marketers increase conversion (meclabs.com)
  2. ^ The MECLABS Conversion Analysis Tool (www.marketingsherpa.com)
  3. ^ Conversion Rate Optimization: Building to the Ultimate Yes (www.marketingexperiments.com)
  4. ^ Landing Page Optimization: Simple, short form increases leads 40% (www.marketingexperiments.com)
  5. ^ Twitter (twitter.com)
  6. ^ LinkedIn (www.linkedin.com)
  7. ^ Paul’s Posts (www.marketingexperiments.com)
  8. ^ Send a Letter to the Editor (www.marketingexperiments.com)
  9. ^ Landing Page Optimization (www.marketingexperiments.com)
  10. ^ (www.marketingexperiments.com)
  11. ^ (www.marketingexperiments.com)
  12. ^ (www.marketingexperiments.com)
  13. ^ (www.marketingexperiments.com)
  14. ^ (www.marketingexperiments.com)
  15. ^ (www.marketingexperiments.com)
  16. ^ (www.marketingexperiments.com)
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