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Do Rotating Sliders Work? Optimizing the first 4 to 6 inches of your landing page

Marketing

Do Rotating Sliders Work? Optimizing the first 4 to 6 inches of your landing page

Paul Cheney

Do Rotating Sliders Work? Optimizing the first 4 to 6 inches of your landing page

Best practices on the internet are often just pooled ignorance. Rotating sliders (or banners) are considered one of these so-called “best practices” by many. It’s one thing if you’re using them for page views, but quite another when using them for a conversion-focused landing page.

In this video, Flint McGlaughlin, CEO, MarketingExperiments, discusses how Robert from TransUnion [1] can optimize the first four to six inches of the company’s landing page, including how to use the space currently devoted to a rotating slider.

You might also like:
Ecommerce Optimization in 8 Minutes: How to increase the performance of your category pages with a clear value proposition
Homepage Optimization: 5 Marketing blind spots that inhibit conversion (and how you can correct them)
Homepage Optimization: Tips to ensure site banners maximize clickthrough and conversion [2][3][4]

Paul Cheney

About Paul Cheney

Paul Cheney, Senior Partnership Content Manager, MECLABS Institute Paul helps turn raw research into easy-to-understand content for MarketingExperiments readers. He earned his B.A. in English literature from Covenant College. Before joining the MarketingExperiments team, Paul wrote grant proposals and fundraising letters for a mid-size nonprofit in New Jersey. He has also worked as a freelance Internet marketing consultant and copywriter for small businesses. In his spare time, Paul enjoys reading, writing poems and dating his wife, Callie.

Categories: Landing Page Optimization [9] Tags: , , [10][11][12]

References

  1. ^ Robert from TransUnion (www.mysmartmove.com)
  2. ^ Ecommerce Optimization in 8 Minutes: How to increase the performance of your category pages with a clear value proposition (www.marketingexperiments.com)
  3. ^ Homepage Optimization: 5 Marketing blind spots that inhibit conversion (and how you can correct them) (www.marketingexperiments.com)
  4. ^ Homepage Optimization: Tips to ensure site banners maximize clickthrough and conversion (www.marketingexperiments.com)
  5. ^ Twitter (twitter.com)
  6. ^ LinkedIn (www.linkedin.com)
  7. ^ Paul’s Posts (www.marketingexperiments.com)
  8. ^ Send a Letter to the Editor (www.marketingexperiments.com)
  9. ^ Landing Page Optimization (www.marketingexperiments.com)
  10. ^ (www.marketingexperiments.com)
  11. ^ (www.marketingexperiments.com)
  12. ^ (www.marketingexperiments.com)
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